Meta Platforms (META.O) plans to introduce the web version of its new text-centric social media platform, Threads, in an effort to outpace X (formerly Twitter) as the initial user growth slows down.
The forthcoming web version of Threads is expected to enhance its utility for power users such as brands, company accounts, advertisers, and journalists. Although Meta has not provided a specific launch date, Instagram head Adam Mosseri mentioned that it might be released in the near future.
According to a Friday post on Threads, Mosseri indicated that they are nearing a web launch. The Wall Street Journal suggests this launch could occur as early as this week. Threads originally debuted as an Android and iOS app on July 5, amassing 100 million users in just five days. However, its popularity dwindled as users returned to the more familiar X platform after the initial surge of interest. Within a little over a month, the Android app’s daily active users dropped from a peak of 49.3 million to 10.3 million, as reported by analytics platform Similarweb on August 10.
The management is on a fast track to introduce exciting new features for Threads. Among these updates, users can now set post notifications for accounts and access a chronological feed. Furthermore, an enhanced search function is in the pipeline, enabling users to search for individual posts, not just accounts.