shaped by climate, housing size, lifestyle, and regional taste.
Using national retailer bestseller data combined with state-level search trends,
we mapped the single most popular home decor item in every U.S. state in 2025.
The map above reveals clear regional patterns — and a few surprises.
How This Map Was Created
This analysis does not rely on surveys or self-reported preferences.
Instead, it is based on a data-driven demand proxy commonly used in retail analytics.
- National bestseller rankings from major home decor retailers
- State-level search interest signals (Google Trends)
- Regional housing, climate, and lifestyle correlations
Each state is assigned one dominant product category —
the item type showing the strongest combined demand signal in 2025.
Note: Retailers do not publicly release SKU-level sales by state.
This visualization represents estimated demand, not exact unit sales.
Key Takeaways from the 2025 Map
Area Rugs Dominate Most of the Country
Area rugs are the most popular home décor item in a majority of U.S. states,
particularly across the Midwest, the South, and interior Mountain states.
This reflects larger average home sizes, practical decorating preferences,
and frequent replacement cycles due to wear, pets, and seasonal redecorating.
Rugs are also among the highest-conversion décor purchases online.
Wall Art Leads in Urban and Coastal States
Dense, metro-heavy states such as New York, California, Massachusetts,
Washington, and New Jersey show a strong preference for wall art.
Smaller living spaces, higher renter populations, and frequent aesthetic refreshes
make wall art one of the easiest and most popular ways to update a home
without renovation.
Planters and Faux Plants Thrive in Warm Climates
In states like Florida, Arizona, Hawaii, and parts of the Southwest,
planters and faux plants are the most in-demand décor items.
Indoor–outdoor living, abundant natural light, and low-maintenance greenery
have driven rapid growth in this category — especially faux plants,
which have improved dramatically in realism.
Throw Blankets Win in Cold-Weather States
Northern states including Minnesota, Wisconsin, Vermont, Maine,
and Alaska show a clear preference for throw blankets.
Long winters, seasonal redecorating habits, and comfort-focused purchasing
make blankets a high-volume, repeat-buy decor category.
Decorative Lighting Appears Selectively
Decorative lighting leads in fewer states, but where it does,
it represents strong localized demand.
Lighting purchases tend to be less frequent but higher in average order value,
making them a premium decor category rather than a mass one.
Why These Trends Matter
Home decor spending closely follows broader economic and lifestyle shifts,
including housing affordability, migration patterns, remote work,
and climate-related living adjustments.
Across the country, Americans continue to favor
functional decor with visual impact —
items that meaningfully change a space without major renovation.
Frequently Asked Questions
Is this based on actual sales data?
Retailers do not publish complete state-by-state sales figures.
This map uses bestseller rankings and search demand to estimate relative popularity.
Why does each state have only one item?
For clarity and visualization purposes, each state is assigned
the single strongest demand category rather than multiple overlapping items.
Will these trends change?
Yes. Home decor trends evolve with housing markets,
interest rates, seasonal cycles, and migration patterns.
This map reflects conditions in 2025.
Final Thoughts
Despite national design trends, local lifestyle still matters.
From rugs in the Midwest to wall art in coastal metros and greenery
across the Sunbelt, Americans decorate their homes in ways
that reflect where — and how — they live.
Explore the interactive map above to see what leads in your state
and how it compares with the rest of the country.
