Social media is quickly becoming one of businesses’ most popular communication channels today. With the emergence of Instagram and Tiktok, digital marketing strategies are ever-changing to keep up with trends and user behaviors.
Knowing when it’s best to post on these platforms can benefit your business by helping you reach more potential customers. In this blog post we will discuss the best times to post on Instagram and TikTok so that you can maximize exposure for your brand or product!
What time is best to post on Instagram and TikTok for the most engagement
When it comes to posting on Instagram and TikTok for the best engagement, timing is key! Knowing when your audience is most active can help you get more likes, comments, and shares.
Research shows that the best times to post on Instagram are Monday through Thursday from 11 am – 1 pm EST. On Fridays, posts between 10 am – 11 am EST tend to get the most engagement. However, different industries have different peak times, so keep an eye on your analytics and adjust accordingly.
For TikTok, researchers suggest that posts published Tuesday through Saturday from 9 pm – 11 pm EST will receive the greatest engagement. Sunday mornings from 4 am – 5 am EST are also a peak engagement time.
Finally, remember that the best time to post may change based on user behavior and trends. Monitor your analytics regularly to determine what times work best for your audience and adjust accordingly.
When to post on Instagram for the best results?
Knowing when to post on Instagram and TikTok is key to getting more engagement with your posts. To get the most out of your content, you’ll want to consider posting at peak times when your followers are most likely to be active on these platforms.
It’s important to note that different businesses may have different peak times for when their followers are most active. This means that it’s important to experiment and find out what works best for your audience.
Generally speaking, the best times to post on Instagram and TikTok are between 2 pm – 5 pm EST from Monday – Friday. This is according to research by SproutSocial which found that the highest engagement rate on both platforms occurs during these times.
For Instagram, the best days to post are Wednesday and Thursday, with Friday being the least active day of the week. For TikTok, research suggests that Monday is the best day to post content as it has seen over 17% more engagement than other days of the week.
The best time to post on TikTok for organic reach
TikTok is one of the most popular social media platforms, with users spending more than 52 minutes daily. If you want to see your content, then knowing when the best time to post is essential for increasing organic reach.
Research has shown that the best times to post are between 12 pm and 4 pm ET. This is when the platform sees its highest levels of engagement and reach, so it’s a great time to post if you want your content seen by as many people as possible.
Research also suggests that posting on Monday through Thursday will give you higher engagement than any other day of the week. This is because these days tend to see the most traffic on the platform.
Regarding specific hours, 3 pm is a great time to post since this is when TikTok sees its highest engagement and reach. In addition, posting during lunchtime (11 am-1 pm ET) can also be a great way to maximize your reach, as this is when the platform sees its highest levels of engagement.
The best times to post on each platform for different types of businesses
When it comes to social media, timing is key. Posting at the right time can help ensure your content reaches more people and gets more engagement. But when is the best time to post on Instagram and TikTok?
The answer depends on the type of business you operate, as well as your target audience. Businesses targeting younger audiences may benefit from posting on Instagram and TikTok during the evening and weekend.
On the other hand, businesses targeting older audiences might find more success posting during the day when people have more free time to browse social media.
For Instagram, research indicates that posts receive more engagement between 2 pm and 3 pm EDT. The most effective time for Instagram stories is between 8 pm and 11 pm. Meanwhile, the best time to post on TikTok is between 6 am and 10 am EDT.
Businesses should also consider their target audience when determining the times to post. For example, post videos if you run a business targeting young professionals, posting during weekday business hours may be better than posting on weekends. Businesses should also consider their location when determining the best times to post.
How often should you be posting on each Platform?
It depends on many factors, such as your content strategy, type of business, and industry. Generally speaking, you should post at least once daily on Instagram and TikTok to keep your followers engaged. It is also important to post regularly so that Instagram’s algorithm picks up new posts and puts them in front of more of your followers.
When it comes to timing your Instagram and TikTok posts, research has found that the best time to post on both platforms is between 9 am–3 pm, with peak engagement occurring around 11 am. Posting during lunchtime (12–2 pm) can also be effective as people are more likely to have their phones in hand.
The best day to post on Instagram is Thursday, while Monday and Tuesday are better for TikTok. Additionally, research has found that posting multiple times a day can lead to better engagement on both platforms than only posting once daily.
Overall, it is important to experiment with different types of content and timing to see what performs best for your audience. The key is to find the right balance between posting frequently and providing quality content.
How to use Sprout Social’s ViralPost feature to determine the best time to post for your account?
Sprout Social’s ViralPost feature helps marketers and social media professionals determine the best time to post on Instagram and TikTok for optimal visibility. This powerful tool uses predictive algorithms to identify times most likely to generate higher interactions with your content, helping ensure maximum outreach.
ViralPost considers multiple factors, such as your audience size and type of content, to determine the best time and day to post. It also uses data from past post performance to identify trends in engagement early morning, giving you a better understanding of when to share your content.
Some things you should consider when using ViralPost include:
- Make sure that the times and days suggested are within your target audience’s time zone.
- Consider posting during off-peak times to reach a wider audience.
- Try using the Best Time To Post feature on Sprout Social to get an even better understanding of when your post will perform best.
- Experiment with different types of content at different times to identify what works best for your account.
Sprout Social’s ViralPost feature can help you get the most out of your social media posts. Its predictive algorithms and detailed analytics make it an invaluable tool for anyone looking to maximize their reach on Instagram and TikTok. Try it today – you won’t be disappointed.
Tips for creating successful posts on Instagram and TikTok
If you want to maximize your reach and engagement on Instagram and TikTok, timing is everything! Here are some tips for figuring out the best time to post:
Analyze Your Audience: Analyzing when your audience is most active will help you determine the best times to post. Leverage insights from both platforms to learn when your followers are online and engaging.
Test Posting Times: Try different times throughout the day to see what works best for your content. Pay attention to the number of likes or comments a post receives after an hour or two.
Schedule Posts: Utilize scheduling tools like Hootsuite or Sprout Social to plan and post at reasonable times. Creating a content calendar can help ensure consistency and success with your posts.
Localize Post Schedule: Take into account time zone differences when scheduling posts. For example, if you target an audience in California, post during their peak times.
By following these tips and analyzing your audience properly, you can be sure that you are posting at the optimal times for maximum engagement.
Examples of brands that are doing well on both platforms
Many brands have found success posting to both Instagram and TikTok. For example, fashion brand ASOS uses Instagram to feature its latest collections while using TikTok to create fun, engaging content featuring its products.
Ford Motor Company has used both platforms to share the story of their vehicles and encourage people to go out and explore the outdoors.
Chipotle has found success on TikTok with its fun and creative Tiktok videos featuring its food. On Instagram, they post user-created content that shows fans how to make meals with Chipotle’s ingredients.
These are just a few examples of brands that have leveraged both Instagram and TikTok to reach new audiences and promote their products and services.
Monday and Thursday are the best days to post on Instagram
According to research, Monday and Thursday are the two best days of the week to post on Instagram.
This is because these days tend to have higher levels of engagement from followers than other days of the week.
On Mondays, people may get back into a routine after the weekend and look for something new or interesting to follow.
Thursdays can reflect the upcoming weekend, with people looking to make plans or escape from their daily lives.
Wednesday and Friday are the best days to post on Tiktok
It is best to post on TikTok during the peak of user engagement—on Wednesdays and Fridays. These days have consistently seen the highest number of views, reactions, and interactions compared to other weekdays.
People are usually more relaxed and available these days, with average watch time, so it’s a great time to share content with the greatest potential for engagement.
Sundays are the Best Day to Post on Instagram
According to research from Sprout Social, Sunday is the most popular day to post on Instagram.
Sunday has consistently seen more likes and comments than other days in recent years. This also makes it an ideal time to reach out to your followers and build relationships.
How can I know the best time to post on Instagram and TikTok?
The best time to post on Instagram and Tiktok users depends on your target audience, time multiple time zones, and other factors. Generally speaking, it’s better to post when your target audience is most active, usually during peak hours in their local time zone.
This could be during the afternoons and evenings or earlier in the early morning hours. When creating your posting schedule, you should also consider when other content gets posted on these platforms that are similar to yours.
Is it better to post on Instagram or TikTok?
It depends on your content’s goals and the type of same target audience you want to reach. Instagram has a larger overall user base than TikTok analytics but attracts more mature users looking for longer-form content.
On the other hand, TikTok is continuing to grow in popularity and is targeting younger users who are likely to be more interested in shorter, entertaining content.
It’s important to consider the type of audience you want to reach before deciding which platform is better for your goals.
Should I post on Instagram and TikTok at the same time?
It’s generally recommended against posting the same content on both platforms simultaneously.
Each platform has different algorithms and formats, so you may want to tailor your content to each platform to maximize its potential reach.
Are there any other tips to keep in mind when scheduling my posts?
If you’re not getting the results you want from your posts, it’s important to look at your content and consider making changes. Are you using relevant hashtags? Is your content engaging and eye-catching?
Are there other ways to reach more of your target global audience? Analyzing the content, you are creating and looking at what other successful accounts are doing can help provide valuable insights and inform your future posts.
I hope this article has helped give you insight into the best time to post on Instagram and TikTok.
It’s important to remember that there are no hard-and-fast rules when it comes to maximizing your reach, but if you take the time to analyze your audience and use this advice as a guide, you’ll have a much better chance of reaching your desired audience.